I Read 3,000 Emails from 2016 Presidential Candidates and I Learned Nothing

I Read 3,000 Emails from 2016 Presidential Candidates and I Learned Nothing

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The Presidential Email Project started innocently enough. Back in 2012, I subscribed to emails from both the Romney and Obama campaigns. I found it interesting how the email styles differed between the two candidates and how each would spin the same event (e.g. a debate) in his own way. I thought it would be an interesting experiment to do the same for the 2016 election.

Selfishly, I hoped that receiving emails directly from each campaign might make me more knowledgeable about the elections than others around me. Maybe I would receive advance notice of a policy initiative, or be invited to special Facebook chats or webinars.

Undaunted by the alarmingly high number of candidates, I subscribed to receive emails from every one of them, set up my Google Sheets tracking document, and waited for the emails to roll in.

And wow, did those emails roll in. Like waves hitting a canoe caught in a storm, presidential emails crashed into my inbox, flooding my account while I futilely bailed the data, by hand, into my tracking doc. 260 days later, on February 16th at 10:47am, after reading the 258th email from Ted Cruz and bringing my grand total 3,000, I officially called it quits.

The 5 Lessons from the Presidential Email Project

Despite my gripes, I did take a few lessons away from the project, just not what I had initially set out to learn. 

Selfishly, I hoped that receiving emails directly from each campaign might make me more knowledgeable about the elections than others around me. Maybe I would receive advance notice of a policy initiative, or be invited to special Facebook chats or webinars.

Undaunted by the alarmingly high number of candidates, I subscribed to receive emails from every one of them, set up my Google Sheets tracking document, and waited for the emails to roll in.

And wow, d

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