The Indian media and entertainment (M&E) industry has witnessed a substantial growth in the last decade. With film industry dominating the entertainment sector in the country, there are various other segments, such as television, radio, advertising, print media, music, events and interactive media, influencing this tremendous growth.
Studies show the rapid technological innovation has been affecting the value of content and distribution, leaving M&E companies with significant opportunities to leverage the new digital ecosystem. Whether it is film or television production, or it is distribution through different media, the management professionals are in extreme demand. These experts exhibit exceptional business skills such as problem solving, decision making, strategic planning, project management and team building to carry out many parallel activities involved in media production.
The BBA candidates with Diploma in Media and Entertainment field have the benefit of learning the technical, artistic as well as the business aspects of print journalism, radio & television production and broadcasting, filmmaking and distribution, and multimedia production for the internet. Once they graduate and enter the professional world, they will work with people from different backgrounds, participate in the production planning, tackle the costs, manage the project deadlines, and do trend-watching in the industry.
With number of news channels and entertainment channels surfacing every now and then, there has been a potential increase in the employment for leadership and support roles in media-related business areas. Several management institutes have introduced the Business Administration programs at UG level with specialization in Media. The BBA colleges with compatible combination of the basics of business administration and the elements of media production offer students the tools, professional networks, and practical experience needed to succeed in today’s media industries. These degree programs are designed with a special focus on media and management-related studies, covering fundamentals of media policy, media economics, business strategy, intellectual property and marketing rights.
Many media companies in India are recruiting newer and younger talent for increased business efficiency in the fields of Short Films, Music Videos, Advertisement Trailers and Documentaries. The challenges and scope for growth are varied and endless in media economy. As a Business graduate in Media and Entertainment you can get a job in sectors like:
- Media Management
- Recording Companies
- Advertising and PR Companies
- TV and Radio Channels
- Television or Film Production House
- Events and Entertainment Companies
- Game Development
- Concept Development
- Concert Promoter
- Celebrity and Sports Management Companies
- Copyright Agencies
